Forget Ferrari red. Kim Kardashian is making pastel pink the colour of the paddock. The SKIMS founder arrived at the Singapore Grand Prix this weekend to support Lewis Hamilton, serving a fashion moment that blended romance, luxury and her signature figure-hugging aesthetic.
Kardashian stepped out in a sheer, rose-quartz turtleneck maxi dress from Alaïa’s Spring 2024 collection. She completed the look with black cat-eye sunglasses and a pink Hermès Mini Kelly bag decorated with silver charms. Featuring a leotard-inspired underlayer and a flowing, transparent skirt, the ensemble offered a softer, more romantic take on her usually body-conscious style.
But Kardashian has been in several hollywood movies is hardly a newcomer to Formula 1 fashion. At the Monaco Grand Prix in June, she made her paddock debut in a sheer black bodysuit, flared jeans, pointed stilettos and oversized sunglasses. She later changed into a dramatic, one-shouldered cream gown with a plunging back, demonstrating her ability to move effortlessly between sporty streetwear and high-fashion glamour.
I’m kind of shocked I’m getting a fashion award when I’m naked most of the time
Kim Kardashian
Her evolving style narrative has also unfolded alongside Hamilton, a seven-time Formula 1 world champion whose fashion credentials extend well beyond the racetrack. Known for his fearless approach to personal style, the British driver regularly embraces statement tailoring, experimental silhouettes and collaborations with major luxury fashion houses.
Kardashian, meanwhile, has spent years building her influence across fashion and beauty, from her relationship with leading designers to her own SKIMS empire. Together, their shared appreciation for designer labels, sportswear-inspired dressing and carefully considered looks makes them a particularly fashion-conscious pairing.
Their recent appearances have included the Lucas Museum of Narrative Art opening in Los Angeles in September, where Kardashian wore an archival Saint Laurent by Tom Ford Fall 2004 dress while Hamilton opted for a sharp Saint Laurent suit by Anthony Vaccarello.
Although they did not pose together on the red carpet, their coordinated designer choices made a statement of their own.
Kim Kardashian and Lewis Hamilton Loving up on a date night
Now, with pastel pink replacing the expected racing-red palette, Kardashian is giving Formula 1 girlfriend dressing her own luxurious twist. On and off the track, this is a pairing that knows fashion is very much part of the race.
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