If you’ve spent even a few minutes scrolling through TikTok, chances are you’ve seen her: standing in front of a passing London bus, smiling warmly into the camera, radiating pure joy. That’s Bemi Orojuogun — affectionately known to her followers as London Bus Aunty. And now, she’s taking that same effortless charm from our phone screens straight into the world of high fashion, starring in a brand-new Burberry campaign.
Burberry’s latest project, Back to the City, is a heartfelt love letter to London — its streets, its style, and its stories. And who better to headline it than the woman who’s made London’s iconic red double-deckers her co-stars?
In the campaign video, Bemi is joined by models Nora Attal, Rubuen Bilan–Carroll, and Libby Bennett, alongside musician Jimothy Lacoste, whose upbeat soundtrack turns a simple bus ride into a stylish, cinematic tour of the capital. Together, they transform an ordinary commute into a celebration of culture, fashion, and connection.
But Bemi’s story goes far deeper than viral TikTok clips. Her bus videos are a moving tribute to her late husband, whom she met on, you guessed it; a London bus. Before he passed away last year, she promised him she would keep living life to the fullest. Filming these joyful street moments is part of keeping that promise alive.
Since then, her passion for documenting buses has taken her far beyond the streets of London. She’s collaborated with brands on creative campaigns — from riding a Wowcher-decorated double-decker to trading buses for rollercoasters with Alton Towers.
From a chance love story on public transport to becoming one of the faces of British luxury fashion, Bemi Orojuogun proves that joy, authenticity, and a little bit of London magic can take you anywhere.
